hope you enjoyed the WG meeting today! Many thanks to Renee and Melanie for leading for the discussion. The slides are posted in the "Resources" and herein. The topics covered today are listed below.
[Mark you calendar for our next meeting on Sep 15, note the date change! Still at 12 pm ET. We have Guest Speaker! Modular Content - Marty Kovach, Content Strategist, Global Content Operations, DMCE, Merck & Co., Inc.]
Topics today were:
•OPDP Research - Eye-tracking Study: Attention to ISI in DTC Print Ads
•OPDP Research - Character-space-limited online prescription drug communications: Four experimental studies
•FDA Warning Letter Division of Pharmaceutical Quality Operations IV – Compounded Drug Product & Promotional Claims
•In the Global News: The Prescription Medicines Code of Practice Authority (PMCPA in the UK) and Violations Cited