Thanks to all that joined today's AdPromo WG. We had so many fantastic discussions and apologies that we still didn't get to address all the questions.
The slides from today are now posted in the AdPromo Resources folder and also linked in this message. Today we covered:
- Q&A Follow-up from Oct 2021 - Enforcement Letters –Process and Insights - Bob Dean (Merck) & Mark Gaydos (Sanofi)
- OPDP Research Updates: Targeted Mechanism of Action Presentations in Prescription Drug Promotion, Text Analysis of Proprietary Drug Name Interpretations, Published - Effects of Animation and Rotoscoping In DTC Rx TV Advertising. How Animation vs. Rotoscoping vs. Live Action Drive Perceptions and Attitudes toward Drugs
- Project Confirm - FDA's Transparency Program on Oncology Accelerated Approvals (a resource) – Chris Cox, Merck & Co., Inc
HOLD the DATE for our next meeting on Dec 15, 2021 @ 12pm ET.