Announcements

  • AdPromo WG on Oct 19 @ 12 pm ET

    Hello All - I'll be co-chairing this month with Bob Dean and we've got a great line up of topics including a guest presenter! Please join us via Zoom (details below) on Oct 19 @ 12 pm ET. We'll add any latest developments that pop up as well. As of now, the AdPromo WG topics are:

    1. Deputy Attorney General’s Speech Highlights Changes in How DOJ Investigates and Prosecutes
    2. OPDP Research Updates: •Endorser Status and Actual Use in DTC Television Ads •Targeted Mechanism of Action Presentations in Prescription Drug Promotion •Medication Adherence Claims (and, perspectives by Micheline Awad)
    3. TikTok Pulse Program (Non-Branded Example)
    4. New IFPMA/EFPIA Joint Guidance on Social Media and Digital Channels
    5. Guest Presenter! Stephanie Martin from smpv limited on PV Collaboration with Regulatory

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