Announcements

  • slides posted! AdPromo WG on May 18- OPDP metrics, research, final guidance on submissions, and mo

    By: Kimberly Belsky Kimberly Belsky , 4 years ago

    Hi All - thanks for joining today's WG call (see below for hold the date for the June meeting). Always good to connect and discuss the latest happenings. The topics covered today were the following:

    1. A Look at OPDP Metrics
    2. OPDP Research: Tradeoff Analysis of Prescription Drug Product Claims in DTC and HCP Promotion
    3. FDA (Revised Final) Guidance: Providing Regulatory Submissions in Electronic and Non-Electronic Format—Promotional Labeling and Advertising Materials for Human Prescription Drugs 
    4. Advertising Trends! Marketers adopting streaming TV media
    5. What to Watch! House User Fee Bill - Preapproval Information Exchange Between Sponsors, Insurers Clarified

    HOLD THE DATE! For our next WG call on June 8 @ 12 pm ET (TAKE NOTE OF THE NEW DATE FOR JUNE!). We have a guest presenter:

    • FDA Digital Promotion Guidance, Enforcement and Considerations presented by Lav Patel, Merck & Co, Inc.